JADE NING


Visual system for toshisho prize



This is an assignment for my Fall 2019 Design course.
A Mitsuo Katsui's poster was used as the starting point for a new visual system.



Jade Ning
December 2019





INTRODUCTION



I used a poster designed by Mitsuo Katsui as the starting point for this project. I re-imagined it as one piece within a series of pieces that share the same format and that together form a visual system. To develop the other pieces in the series, I began by analyzing each and every element and quality of the original poster, for example, the shape, size, texture, color, and position of individual elements and overall compositional structure, color palette, and typefaces. I found that the pattern on the original poster consists of incomplete squares intersect perfectly. I applied this pattern to my design with different geometric shapes.



Original poster
designed by Mitsuo Katsui



Poster I designed that forms a visual system
together with the original one



Poster I designed that forms a visual system
together with the original one



A NEW visual system



Many contemporary applications of visual systems—like branding and advertising campaigns—demand systems that generate coherent outcomes not only across multiple iterations, but also across multiple scales, formats, and media technologies. The next step of this project is to create a system that works across multiple formats, while still effectively balancing consistency and variation.


Based on the poster I created, I decided to create a new system featuring the hexagon without a corner. The pictures below show my process of working, type treatment of the system and an animated gif.



Process



Type Treatment



I also applied the visual system to 1” diameter, circular buttons. This format let me reduced my system to an iconic form that encapsulates the feel of the system in a distinctive, recognizable design at small scale.





Updated poster series



Updated poster series



Jade Ning



jning01@risd.edu